BRANDING is a mark, an identifier. BRANDING is a visual
representation used in marketing that uniquely differentiates you and your
product to the public. When I was a much younger artist I naively created art
by practicing only what I knew. Sound familiar? Maybe it was my repetitive
choice of colors or maybe it was my adherence to all things asymmetric. Over
time friends and loyal customers validated my art, and I am ever grateful to
them but I in my restless nature I drifted with the shifting sands of my imagination.
After years of curious experimentation, my creations matured and I added to my
artist repertoire substantially. Now, I am not the artist
I once was but it is critical that the printed symbols I used then to make my
first impressions still remain with me today. BRANDING. Do you remember your
first business card? Oh! how old school of me, I mean, like your first web site
or even this means of communication called a BLOG? What I have learned is that
certain identifications need to remain, need to stay incorporated as we grown
our art, our business. Even though its completely natural to desire change and
a new look… its also key to keep a logo, or a color, or a quote that was once
part of your original and humble beginnings in order to stay recognizable.
BRANDING. The original photos I used to package my jewelry designs (11 years
ago)! I still use today, although the image has visited Photoshop many a time.
I hate to admit it but, its my business name that has not been consistent; The Beach House Gallery, that’s
because I’m constantly redesigning cards, signs, packaging as I continue to
branch out my jewelry lines. So be careful and pay attention to these waves of
growth, again, BRANDING. So, as I fess-up it is a valuable reminder to me and
for you to keep your original representation in some form and to repeat it in
print or in words in everything you create so that who you were or where your
going in the future, you and your art will be not just remembered but always
recognizable! Oh, yeah, It’s called, BRANDING.
